Guest lecture on ‘Impact of technology in E-Retailing’


The students of BBA VI Semester students attended a Guest Lecture on ‘Impact of Technology in E-Retailing was taken by Mr. Shankar Karthikeyan, Director, WFd Technologies Pvt Ltd on 28th February 2020.

Mr. Shankar has over 10 years’ experience in the industry ranging from being a senior software developer at Aditya Birla Minacs, SME at Capital One NA, and Tech Support at Apple Asia – Pacific. He is also a guest faculty at Saveetha School of Management, Chennai & Vels University, Chennai.

The Guest Lecture went on how IT has begun to play an increasingly important role in the management of complex retail operations. Market knowledge, as well as control of data and information, is key to obtaining a competitive advantage in the retail sector. It consists of Customer Data Management, Transparency and Tracking, Global Synchronization & Security Compliance.

The session was extremely engaging and insightful for the students to get a clear picture about various practical applications of the subject.