BBA is a bachelor degree program. This course provides the knowledge on business administration to make the individuals to upgrade their skills. As organizations today are continuously experiencing the modification and transformation of business environment and as it is important to develop the culture of business entrepreneurial attitude and aptitude among the people at large. This course is to develop the core business knowledge in the area of Finance, Marketing and Human Resource functions of an organization and enable the students to identify and analyse the global perspective in relevant area.
This course will pursue a broad view of business administration with the help of concepts and theories of business. It will introduce the both theoretical and practical approach of business skills and practices in business application. The wide approach of the programme is to nurture the students with effective decision-making qualities in an international business framework.