Guest lecture on Digital Marketing by T.John College for BBA students.


A guest lecture on digital marketing was conducted for the sixth semester BBA students on 6th of February from 1.30 to 3.30 PM at CTL Seminar hall, T.John College. The session was conducted by Mr.Amlan and Mr.Tarun, who have more than a decade of experience in online advertising and expertise in functioning of different technologies. The session highlighted the importance of digitalization of different mediums to accommodate everyday needs and about the future and career scope of internet and digital marketing. Different types of digital marketing strategies were explained by audio-visual interface related to successful digital marketing campaigns held by premium brands. Students were highly involved and whole- heartedly participated throughout the session.